The delivery experience is a great way to differentiate your brand with the customer’s full attention on your product. make the most of this opportunity to impress the customer into becoming a convert to your business.
Create an experience
Create an amazing “receiving” experience for your customer; make them feel special so they will remember you. Focus on creating and managing “the joy of opening a package”. Look at the various elements of your packaging and where you can add extra unexpected touches and flourishes or little bonuses.
Start with your outside packaging; a box or a courier bag can provide protection to your product and create a great branding opportunity.
Courier bags are by far the best way to make sure your branding is seen. Show them your attention to detail and build excitement. Courier bags can be made to your size and fit, you can also tailor make them with a die cut handle so they are like a store bag.
Be creative with your design and have fun with it, but make sure you think through the key information needs on the courier bag exterior. Are you going to handwrite the customer address, label it or use a packing slip? Do your goods need the protection of bubble wrapping?
Gift boxes can be used for many products and are a great way to produce anticipation. Available in all sizes and finishes the gift box is a great way to distinguish your product.
Present your product in the best possible manner with great internal packaging that can add perceived value and help convince your customer that they have made a wise purchase.
Paper and packaging tissue
Use branded tissue paper in your packaging just like a regular retail store. Keep the paper design simple with your branding or wallpaper pattern. Make sure that your tissue paper is acid free and of a high quality.
Creating a protective bag allows your customer to store and protect their product or use when travelling. You can use felt or non-woven, cotton or bamboo for this purpose.
Create a carry bag that your customer can use for shopping after receiving their order, this will both protect the product as well as convert into a brand statement.