2 colour print on White plastic with Flat Fold handle
After losing two stores in the Christchurch earthquake, Paul decided that when re opening he would go for a fresh new look to his bag. Two stores in Christchurch were combined into one, with the colours changing to a grey and bright green, these being used throughout the new store designs.
The slogan went from “a shoe store” to ‘we all need shoes” and the bags were made to follow the new concept.